Types of Google Ads campaigns: which one to choose?



Do you have an inn or an online ship with which you sell your loot?
Then you can’t help but Google Ads e Facebook Ads!

Whether you have a local business, an eCommerce or a company that works nationally or internationally, you can use these two tools for intercept possible customers with specific needs and interests and show them your products or services within the SERPs or their Facebook feed.

In other words, adventurers will no longer need to use a scope to see your ship because you’ll be right in front of their eyes!

Get ready to set sail because today I’m going to explain what the types of Google Ads campaigns And which one to choose to increase your sales.

Choose the type of Google Ads campaign

If you’re a young hub you should know that Google Ads campaigns (known to older pirates as Google Adwords) follow this hierarchy:

Campaign ➔ Ad Group ➔ Ad

A new campaign begins with choosing a target and a campaign.

By clicking on the “+” within your profile, you will be able to select the target based on what you want to achieve (for example, an eCommerce can opt for selling) and then choose the type of advertisement you wish to create.

The type of campaign determines the online locations where customers will view your ads, but that’s not all: in addition to leveraging different networks, each type has its own configuration and set of different best practices.

In short, it’s like choosing a type of ship based on what land you want to conquer: a galleon for long voyages or a frigate to board an enemy ship?

You’ll be able to choose the one that’s right for you based on your marketing goals and the time you can invest.

There are 8 types of campaigns you can choose from, more precisely:

  • Search – text ads in the SERP;
  • Display – photo or video ads in Google’s partner sites;
  • Shopping – product tabs on Google;
  • Video – video ads on YouTube;
  • App – matches ads on multiple channels to promote an app;
  • Venues – matches ads on many channels to promote your venues;
  • Discovery – ads on Google’s various properties such as Gmail and Discover;
  • Smart – automated campaign run by Google.

Before you take a closer look at them, I’ve decided to let you in on a secret: if you’ve selected a target, you’ll see the options of the best campaign types to reach him!

Search Network Campaign

Also called a Search campaign, it’s published among Google’s search results when the keywords you advertise for are relevant to a user’s search, so you can reach those who are looking for products and services similar to yours.

There are three reasons why you should choose this campaign.

  1. It allows you to improve traffic to your website, increasing sales.
  2. Thanks to extremely specific targeting you reach and show users your services or products, which they are actively looking for.
  3. Configuration is easy, no special files or assets are needed.

In short, if a pirate is looking for good Rum and you are in charge of selling the best Rum in Nassau, you just have to use this type of campaign!

Display Campaign

You can show photo or video ads on Google’s partner sites, which are sites that have partnered in exchange for compensation and include content related to your business or users’ interests.

While browsing different websites or apps, adventurers will be captivated by your visually appealing ads, like the siren song that has always enraptured the mind of every pirate.

It also allows you to use ads from remarketing, perfect ads to reach the users who have already visited your website or used your mobile app.

You can choose from different types of display campaigns, such as the Smart display which simplifies campaign setup to save time and optimize for conversions.

If you’re still not convinced, here are 3 reasons to use display campaigns:

  1. Creating ads that are engaging and easy to remember allows you to increase sales, leads and raise awareness of your brand and its products;
  2. you can expand your coverage to reach users browsing not only in SERPs but also in websites and apps;
  3. with remarketing you reach users who have already viewed your ads or visited your site.

Finally, remember to be careful and respect the guidelines on image formats and sizes.

Video campaigns

They allow you to run video ads on YouTube and other websites. Some can help you increase overall brand awareness, while others can help you increase conversions or get people to shop on your website.

Choose this type anytime:

  1. Let users know about your brand and its products;
  2. go beyond search results to reach users on YouTube as well;
  3. use remarketing, reaching users who have already viewed your ads or visited your site.

Shopping Campaigns

They allow you to advertise your products through an online storefront hosted by Google, which will in fact be displayed in search results and in the Google Shopping tab.

Unlike a text ad, Shopping ads also show users a picture of the product along with the title, price, store name and more.

Instead of keywords, they also use product attributes to show ads for relevant searches, creating optimized retail campaigns.

They are the ideal solution if you are a merchant who wants to sell product inventory, as:

  1. you can use visually appealing product sheets to promote your goods, encouraging users to visit your site and perhaps buy something;
  2. you can show ads to customers in the vicinity of your physical store;
  3. a search can result in the publication of several Shopping ads, but also of a Shopping ad and a text ad at the same time, if relevant. So, for every single search you could reach twice as many users by showing them more than one ad or product.
  4. don’t just present text, but also a photo of the product.

However, in order to create a Shopping campaign, you must have an account. Merchant Center where you can upload your product inventory. But don’t worry because registering is very simple: if you don’t have it create a Google Account, go to Merchant Center and sign in with your Account to get started!

Campaigns for apps

Available by clicking on the target app promotion, use your app information to optimize ads on the network and promote them across multiple channels: search network, Google Play, YouTube, Discover and over 3 million sites and apps.

The main reason for choosing this campaign is simple: you want to promote your new app, whether it’s a game about pirates or an app that lets you find the best inns in Tortuga in no time!

Increase installs, interactions and registrations for your app on mobile devices by showing your campaign on multiple channels.

Finally, if your account is eligible, you may see two subtypes of campaigns per app:

  • Installations – to entice users to download your app;
  • Engagement – to get users to take actions in your app.

Local campaigns

Available by clicking on the target promotion and visits to local shops, help you place ads on the search network, display network, Google Maps and YouTube, allowing you to:

  1. let users know about your physical stores and locations;
  2. promote in-store offers and events;
  3. have users find detailed information about the location, such as address and opening hours;
  4. show ads in multiple channels.

However, to access local campaigns, you must have location extensions active in your account or have an account Google My Business linked to Google Ads.

Smart Campaigns

They are the easiest way to run your ads as once you enter your business information and create a few ads, Google will find the best targeting to help you get the most out of your investment.

The reasons for choosing them are obvious, don’t you think? The setup is super easy and they save you time.

Discovery Campaigns

These are ads on Google’s various properties like Gmail and Discover. They allow you to share your brand story and reach adventurers who are willing to Discover new products and services.

If you don’t know which direction to navigate to advertise your business, trust us at buzzynerd. Thanks to our achievements, we’ve even earned the Google Partner badge!

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