Remember our adventure at the keyword search for your website?
After the keyword research in fact, all we have to do is get a feather and inkwell to write all the contents of your ship based on the words you found.
It’s time to roll up our sleeves and deal with the SEO copywriting aiming for the creation of engaging texts capable of showing the value of a company or product, establishing a relationship of trust with people and turning them into possible customers, as well as allowing all your pages to get success in search engine rankings.
On the one hand you’ll need to engage users through the content you just created while on the other hand you’ll need to keep in mind how Google or other search engines work, what type of text gets clicked on the most and meets the user’s intentions, as well as what keywords you need to include in your content.
In summary, you will be able to:
- rank higher in the SERPs, the search engine pages;
- attract quality traffic;
- engage users and build trust;
- Convincing users to take a desired action.
In short, it’s nothing more than a tool for to make your ship visible and distinguishable among many others in the Google Kingdom: you can’t miss this opportunity, especially if you are a merchant.
However, if your content isn’t crafted properly, it won’t be displayed for the keywords you’re interested in, and it won’t turn visitors to your website into buyers.
If you are afraid of failing in this endeavor, don’t hesitate to contact a skilled crew like ours who have been sailing the Digital seas for a very long time now. We will optimize your content for SEO and we will sail the Kingdom of Search Engines together!
I have some time today, so I am offering you a detailed guide on the SEO copywriting for beginners. Are you ready to treasure my 5 tips? Then let’s set sail!
Optimize your title and description
As I’ve already mentioned (don’t make me repeat myself twice!) SEO copywriting is about finding the perfect balance between content that engages users and content that Google assigns high rankings to for your keywords.
That’s why you need to pay attention to the title (title tag) and the description (meta description) of your content: when an adventurer does a search in the realm of Google the results that come up first show these very two pieces of information! (example screen)
You have a maximum of 70 characters for the first and 150 for the meta description, respect them to avoid the search engine cutting off your speech.
Your goal is to push the user to action, encourage them to visit your page, without forgetting to include the most important keywords and all the information they need.
However, remember Google as well: the message of your title must accurately match the content of your text, otherwise users will immediately abandon it and Google will understand that you are not providing valuable content to users, thus penalizing your rankings.
Similarly, don’t abuse keywords because the engine might interpret this as keyword stuffing, a practice that goes against the guidelines and involves the use of excess keywords.
Make the most of these tips to:
- increase your organic click-through rate (CTR), which is the percentage of clicks received and views of your page;
- improve your rankings;
- increase sales and leads.
Before we move on to the next tip, don’t forget to add the image alt tags: discover how to optimize images for SEO adding short but clear descriptions.
Optimizes the structure of texts
Whether you’re creating a business page or content for a blog, to create an content structure that makes sense to both users and search engines, you’ll need to:
- make a map of your primary and secondary topics;
- order the secondary topics in a coherent manner;
- use titles and subtitles.
Clear headings are crucial for both your readers and the search engine. Each new point within your text should be made in the headings H2, H3 e H4.
To understand us better, I’ll give you an example: imagine you’re making an article about <h1>The history of piracy</h1>. In addition to the title, possible subtitles will be:
<h2>In the Middle Ages</h2>
Finally, remember to incorporate your keywords into your titles and subtitles.
Titles allow you to make your text readable, clear and simple. However, there are also other solutions for optimising the readability of your content and improve the user experience, as:
- Making informative and summarizing titles;
- set up clear and simple paragraphs;
- write short sentences and break up longer ones;
- use bulleted and numbered lists;
- highlight important words in bold;
- add a table of contents;
- avoid repetition;
- simplify vocabulary.
In your content you can also include links to an internal page, i.e., found on your website, or an external page.
By linking to internal links you can guide users to pages that will get them to convert, or make links to other content that develops the topic you’re presenting.
This way you can increase their quality and drive adventurers to spend more time on your ship.
By linking to external content instead you will increase trust towards your text: linking to an authoritative source can indeed support your argument, for example through statistical sources.
Use original data
Ahrrrrr Captain, I know I told you to use external links!
However, you may also find it helpful use original data and thoughts to get more user engagement and perhaps generate some backlinkwhich is a link that other sites give to our website and which will positively influence your rankings.
My advice ends here. We’ve seen how important SEO copywriting is and how to do it in the best possible way, so don’t be afraid: you’re now ready to sail the seas of Digital!