Is your site not getting views or are adventurers fleeing to the horizon as soon as they visit?
Most likely it hasn’t been optimized properly and you’re using different keywords than your target audience is searching for.
In short, it’s like if you decided to position yourself as a pirate using the keyword sailor: adventurers would never find you in the Google Kingdom precisely because of the mismatch in keyword usage.
That’s why a’SEO analysis and a keyword research in-depth may be right for you.
Keyword research: what it is and why it matters
The search by keywords, or directly keyword research, allows you to find the keywords that are used by your audience with the aim of developing a SEO campaign that will allow you to achieve higher rankings in the search engine SERPs, rank for a wide variety of terms, and achieve your goal.
Therefore, it allows you to discover the terms, phrases and queries most used by your audience thus getting more traffic to your site, acquiring leads or selling products and services.
Finally, it plays a key role not only in search engine ranking, but also in analyzing thesearch intent behind a given query, with the goal of understanding:
- what the user requests are;
- how important they are to your business;
- How to create the best content to meet the intent behind each request.
So keyword research does not only include finding the right words, but also their classification and prioritization, processes that provide the information needed to edit existing pages on your site or create new content.
If you’ve finally convinced yourself of the importance of keyword research, let’s roll up our sleeves and discover together 5 tips on how to do perfect keyword research for SEO in 2021.
Define your goal
As I’ve already explained to you (I hope you haven’t forgotten already!) keyword research consists of collecting all possible variations that might be relevant to your site, its content, products, services and to your ideal customers, even if not directly related to what you offer.
That’s why, before you start, you need to understand what your goal is, in order to find the most suitable keywords to describe your ship.
Answer similar questions:
- What are your goals and mission statement?
- what target do you want to aim for?
- what do you want to communicate?
Find out what sets you apart from the competition and try to focus more on that.
Create a list of words
Now that you’ve figured out what your target audience is going to be, grab a pen and inkwell, or better yet, a Google or Excel Sheet in which to enter all the terms that might describe your business and that you think people within your target audience might be looking for.
In short, don’t try to position yourself as a pirate using the keyword sailor because adventurers would never find you in the Google Kingdom.
Instead, start your search with these terms: pirate, buccaneer, corsair, but also captain, quartermaster, cabin boy and much more. You’ll need them to collect the widest possible list of initial keywords and understand all the possible variations with which you can refer to a product.
To come up with keyword ideas it may be helpful to explore and navigate around your website taking note of keywords that might be important, but also list your target audience, your main competitors and what geographic locations you operate in.
Search for your keywords
The time has come build your list of keywords which is what you’re going to use for write content for your website.
You’re in luck because you’re being offered numerous both free and paid tools for extracting lists of keywords, giving them a classification and prioritization.
To see which ones are worth pursuing, try to detect at least:
- the volume of monthly searches;
- keyword difficulty;
- competitiveness;
- cost per click (CPC);
- current positioning.
Your goal is to identify terms that present. positive metrics. For this, pay attention to long-tail, keywords that focus more on a specific product or topic, bringing less search traffic but also less competition.
If you are a necklace merchant, try targeting the words pearl necklace or diamond necklace or red coral necklace and refine your keyword research.
I’ll let you in on a secret: some tools give you estimates so the low volume of keywords could be deceptive. Always do some deeper research by typing your keyword into Google to see what related searches and results you get.
Finally, remember to evaluate the search intent of the keywords you want to use: search intent is nothing more than the intention of the person searching for a particular keyword.
- Purchase Intent: The word pirate ship rental suggests a high purchase intent. If a person is doing this research, they are probably ready to buy or very close to doing so.
- Search intent: best pirate ship for hire is a keyword that indicates a solution-focused search, which is likely to result in a purchase.
- Informational Intent: searching what is a pirate ship, however, comes from people looking for simple information.
So make sure that the content you’re creating matches what people want to see and what Google is already showing. In fact, results pages feature what the search engine assumes is the intent associated with a given keyword.
Competitor analysis
Your choice of keywords depends largely on your competition because you may have trouble ranking.
You will therefore need to do some SEO checks after your keyword research by taking a look (with the other eye, not the blindfolded one mind you!) at the search engine results page.
If you want to rank for pearl necklaces, check if there are similar listings from other merchants you want to shoe-horn.
Bring your Keyword Strategy to life
If you’ve followed all the steps above, you should have a spreadsheet with a good amount of keywords, have identified your audience’s search intent for each one, and information about your competition.
Use all the data you’ve collected to define your keyword strategy.
For each keyword you just have to write your website contentRoll up your sleeves and get to work to create in-depth articles, but also product pages that respond consistently to a given need.
However, when it comes to keyword research and SEO content writing, you may encounter some problems or questions. Rely on our pirate crew to keep things running smoothly and optimize your website to the fullest!
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