Ahoy captain! If you’ve decided to share for the seas of the Google Kingdom your travels and memoirs you’re in the perfect guide for you.
We’ve already seen how important and how to do SEO for businesses so today I’ve decided to continue our adventure and show you this time how to optimize your blog.
The blog is in fact like a logbook: You can write down your adventures, review the best inns or post and comment on photos of your travels.
However, reaching other travellers is not so easy, especially in a sea full of ships, captains and logbooks, so you should not leave anything to chance!
Get everything you need because we’re about to discover 5 SEO tips for optimizing a blog. Shall we set sail?
Why SEO is important for a blog
If you want increase the visibility of your blog you need to focus on SEOi.e. theoptimization of contents, pages and structure of a site through a series of interventions for improve their positioning, quantity and quality of traffic received through Google Kingdom organic results.
In other words, it is essential to hoist a pirate flag amidst so many flagless and nameless ships, thus gaining the attention of adventurers and standing out from other ships!
Before you start optimizing, however, keep in mind that you’ll need to make and think about some coherent content between them: they will all have to follow the same course.
You can’t make a log about the best rums and then just talk about water, you know?
Even the choice of theme for your blog can affect SEO: this is the perfect opportunity to find out the best WordPress themes for blogs!
For all the buccaneers! But why give so much attention to content?
The answer is simple: you may confuse adventurers landing on your site and have them running off along the horizon; also, search engines understand when you’re trading stern for bow and may penalize your site and its ranking.
With that in mind, let’s take a look at the following together. interventions you should do for improve your logbook placement:
- optimize post content;
- uses simple categorization;
- uses tags;
- Optimizes images and improves loading speed;
- optimizes internal and external links.
Optimize post content
It doesn’t matter if you write with a feather, ink, and using the most elegant terms you know because even the most brilliant content will need to be optimized: let’s see together what you’ll need to do.
Before writing an article, find effective keywords and consistent with your logbook and that have a good research volume i.e., which are searched most often each month.
For example, if you’re talking about rum, you could point to keyword such as Rum cocktails, the best rums in the Caribbean or how to make rum.
Once you find the keyword, use it in the titles (H1), subtitles (H2) and within the article.
However make sure it is well contextualized, inserted sparingly and replaced by a few synonyms so as not to compromise the whole content and make it sink into the abyss.
Include the keyword in the meta title (the page title) and in the meta description (the description text for the page) that will appear in the SERP (engine results page) to invite the user to learn more by opening the link.
Now that you know some of the necessary steps, think about making content original, useful and of quality keeping my advice in mind.
It uses a simple categorization
It uses categories to group the contents of your blog according to a general theme, i.e. according to the main topics.
It is necessary that they have the keywords you found earlier within them, that they are simple and without duplicates to help the reader and the search engine navigate through the articles.
For example, if your main topic is your ship’s voyages, you could use the categories Caribbean Voyages and Indonesia Voyages with their related subcategories:
Travels in the Caribbean
Trips to the Bahamas
Trips to Cuba
Trips to Jamaica
Travels in Indonesia
Trips to Java
Trips to Sumatra
Travel to Sulawesi
Remember, of course, to use relevant categories: you can never include something like White Rum among them, can you?
The tag is a taxonomy that you use to categorize the aggregate content of a blog across the board With respect to categories.
As with categories, it helps the reader locate all the content you have produced on a topic of interest to them. However, it responds to a request more detailed and specific than grouping with categories.
An article about your Caribbean Trip might have Atlantic Ocean as a tag, while others Indian Ocean or Pacific Ocean. As you can see, even the tags need to be relevant!
Therefore, before structuring your content into categories and tags you need to know thegoal of your blogto talk about travel or hidden treasures?
Also, make sure you have a good number of articles available that you can place within both!
Optimize images and improve loading speed
Optimize images for SEO means improving the loading speed of your site and, consequently, also user experience and traffic.
One of the main causes of slow loading can be found in the presence of images that are too heavy to load and not optimized for the web.
A site that is too slow would discourage even the bravest of adventurers, who would run for the hills!
But don’t worry, because I have found for you… 5 tips to optimize images for SEO:
- resize images;
- use the right size;
- insert the keyword in the name, title and ALT (alternative text) of the image;
- use quality images;
- uses relevant images.
Picking up on the last two points, we have already seen the importance of the quality of content and their relevance with respect to the searched keyword so if you’re writing about your travels to the Caribbean don’t even think about putting an image in indonesia, alright?
Open and read this page of my journal if you want to get to work and optimize your images, and then come back here to read the last SEO tip I’m going to give you.
Optimize internal and external links
La link building is an SEO technique aimed at increase and improve link quality incoming links to the site, thus increasing its authority.
Try to link your various blog articles together via internal links, that is, links to different but relevant pages: in this way you can encourage the user to continue browsing inside!
Links leading to posts you have already published are always useful, especially if they link to resources for finding new or specific information.
If you’re writing a post titled The best frigate to take on a trip to the Caribbean, you might want to take a step back and take the user through What is a frigate (i.e. a useful article created earlier).
If all that isn’t enough, you could also refer back to external resources to find other information related to the topic at hand.
In any case, and as I have already mentioned many times, pay close attention to the links because they must be related to the topic, useful and inserted sparingly.
Well! Our journey ends here so now all you have to do is put aside your fear and put yourself to the test by following my advice.