If you’ve decided to carry your products across the seas of the Google Kingdom, this is the guide for you!
Making an eCommerce site in optics SEO is an important practice to increase conversions and the chances of ranking in the top results within the SERP.
For a thousand whales! It’s not black witchcraft, I can assure you: today I’m going to give you 5 SEO tips for your eCommerce site, And I’ll explain why they’re important.
All you have to do is sit back and don’t worry, we’ll be on the mainland in no time.
Why SEO is important for eCommerce
Creating an online shop is easy, especially thanks to various tools.
However, if you wish to increase the visibility of your ship amidst the many ships in the realm of Google you must focus on the optimizing your site or on the SEO.
In other words, SEO will allow you to hoist a pirate flag amidst many flagless ships and thus win the attention of adventurers and the Google Kingdom.
However, SEO optimization and conquering the Google Kingdom are not that simple, especially in a sea full of sharks.
Therefore, you need an excellent Captain and a skilled crew, who can take you to your destination: contact us!
If, instead, you want to try to sail these seas alone; I have anyway good news for you: as I already mentioned, I will present you some useful advises to optimize your shop.
SEO includes in fact the set of strategies that keep both the adventurers and the search engine itself happy.
As far as the human user is concerned, they allow to reach and find products quickly and easily, thus improving the user experience and traffic.
While for search engines they allow you to:
- speed up and simplify the process of indexing;
- to be better positioned within the SERP or the results page of the engine.
You can have more hits on your pages, make your products more attractive, ship faster, and simplify the shopping experience for your customers, who will gladly spend a few doubloons on your products.
SEO tips for online stores
Now that you understand how important optimization is, you need to let go of your moorings and test your mettle by following my SEO tips for online stores:
- use relevant keywords;
- organize products with categories and tags;
- make site navigation easy;
- use structured data;
- no duplicates.
Use relevant keywords
A user primarily based the content rankings generated by Google on content quality and relevance to the searched keyword.
Based on this assumption, the optimization operation starts from the keyword research.
With a pleasant trip to the Google Trends colony and choosing the right keywords for your business you can get the attention of many surfers.
If you want to sell jewelry got from your expeditions, like diamonds, you could use these keywords: pirate jewelry, pirate necklace, pirate locket, sea diamond, the diamonds of the sea etc.
Once you’ve found the most meaningful words, you’ll need to use them strategically throughout the site, such as:
- title, which is the title of the specific category page and must be unique to all content on the site;
- at meta description, which provides concise explanations of page content, thus stimulating user clicks;
- at introductory description, i.e., a brief description expecting the type of products the adventurer will find.
Just remember. don’t overdo it with the insertion of keywords in the product details. That must be useful, different from competitors, and engaging.
To achieve this goal, the following are also important multimedia elements such as photos, which will also need to be optimized to improve the site’s speed.
The content of your product sheet is like the salesperson in the store explaining the merits of the pirate hat you’re looking at.
Finally, don’t use generic or ambiguous keywords. If you have sold a sailboat, specify what you are selling: a member of your crew or a navigation tool?
Organize products with categories and tags
Remember the importance of a quick and easy search? If you sell a lot of products, you need to think about how to organize them, to allow customers to find what they need.
To do so, you can use the categories and the functions of the tag Integrated into any platform and eCommerce plugins:
- set broad categories That divide products into broad groupings;
- include the subcategories to perfect them;
- uses the tag to show important details that are too specific to merit an entire subcategory such as the qualities, the features and other key product points.
I recommend you use 3/4 tag for each article and especially tag at least 4/5 articles per tag.
If you decide to sell the beverages in your hold, you should organize them carefully following this example: hold/drinks/rum. You could use age or alcohol content as a tag.
Also, keep the products near the home page, as it is the first page examined by the search engine and the user.
This allows adventurers to focus primarily on the decision-making and purchasing process.
Make site navigation easy.
Therefore, it is important to make it easy for the user to find products and navigate.
To do so, we can consider additional strategies such as:
- include links to only the most important pages;
- make URLs that are SEO friendly;
- enable breadcrumbs.
Links to important pages
To ensure that visitors do not get lost in the middle of the sea, it is necessary to implement a simple site navigation which can have a great impact on the time spent within the site, a factor that improves the positioning of the ship itself.
If visitors spend more time on your site, it is in fact likely that the site will rank higher in search results.
Therefore, you can maintain the main navigation easy to follow by including only links to the most important pages to your site’s users, while others can be placed in the site footer.
SEO friendly URLs
Another tip is to pay attention to the URL: it’s as if they represent the address of your favorite inn, they must therefore be easy to remember and write.
Some platforms make them automatically so remember to change your settings to create simple URLs that contain your keywords.
To ensure that the Category URL of your site is optimized at best follow my instructions:
- YES to a few characters;
- NO to special characters;
- NO to capital letters;
- NO blanks but use the hyphen;
- NO numeric variables (unless intended).
As for the breadcrumb, these typically appear along the top of product pages and help you easily return to the previous category or landing pages.
Their purpose is to show visitors where they are and where they might go, giving them a feeling of greater safety and orientation while browsing.
However, they are also used by Google to determine how your site is structured and how to make it appear in search results.
Using structured data
Structured data is meta information that is inserted into the HTML code of a page to provide additional information about sites and pages to search engines, allowing them to better rank their content within the engine index.
Therefore, they allow you to:
- for search engines to properly analyze content;
- access the world of rich snippet.
In fact, rich snippets represent individual results in Google’s SERPs (snippets) that contain some extra visual elements, such as the related reviews present below the title, link, and caption.
With an eCommerce, the types of data that may be used are:
- product, which helps to code the product being sold;
- review, which allows users who purchase to express their opinion of the service through reviews;
- aggregate rating, to collect the ratings that users give to the store, as they do for products;
- local business, which allows you to state basic store information such as name, contact information, and location;
- website, to tell the engine a site name to replace in SERP as the first node of the breadcrumb, instead of the domain.
Don’t worry if you feel like you are sinking into the abyss because of all this data. There are several third-party tools to aid in creating encoded HTML, the Google guidelines, and its tool to evaluate a code or structured data within a page.
We’ve talked a lot about URLs and keywords, which is why I recommend you don’t overdo it and avoiding duplicate content.
If you have pages on your site that have content that is very similar to each other or to others on the web, Google may remove the content from its search results and penalize you, the same goes for images as well.
Therefore duplicating content can have negative consequences on eCommerce SEO.
This is a typical problem of eCommerce sites as, generally, products can be viewed by users in different ways and sorted by:
- popularity and rating;
- alphabetical order.
However, if these orderings have different URLs, it is as if your site has many pages with essentially the same content or very similar.
To prevent search engines from thinking that your site contains duplicates, you must make one of these pages parsonage and add a link rel=”canonical” to section <head> of all other non-canonical versions, pointing to the main page.
Don’t worry because tools can help you identify duplicate product pages, such as Screaming Frog.
In summary, setting up and implementing a successful eCommerce is a complicated matter, so you may need the help of an expert who can bring in new users and convince them to buy your products.
While this is not an exhaustive list, I’ve still offered you five of the best ways to optimize your online store and increase visits and conversions.
So the journey isn’t over yet: SEO optimization is a complex adventure, but it will definitely take you to a land full of treasures.