SEO optimization is the most important process of optimizing your website and its content for search engines, so that it easily finds by the search engine and its target audience. This allows you to boost the site’s visibility and overall accessibility. SEO techniques are ever improving, because they are built on a basic principle of search engine ranking. They help to provide valuable information to users who are looking for them.
SEO optimization experts use different strategies for improving your ranking. They can optimize your website according to the different factors such as meta tags, keywords, images, and social signals. The process has many sub-topics such as meta description, keyword density, page speed, algorithms, site navigation & coding, etc. Expert SEOs are using the techniques because they are considered one of the most effective ways to attract targeted traffic to your website. The success of any online business depends upon how much traffic it attracts to the website. Hence, SEO techniques play a very important role in deciding the success of a website.
To become findable on Google does not involve secret tricks, but clear guidelines communicated by Google itself.
The following 10 tips should be followed to increase the website’s organic traffic and achieve more visibility in the search engine. Many site operators can bring about quick improvements with a few simple steps.
Tip No. 1: Remove everything that makes the page slow
A critical factor in SEO is the loading speed of the page. Slow web pages are often the reason why users leave a page quickly. According to one study, a one second delay in loading time causes a 7 percent loss in conversion.
Google uses various metrics to measure user satisfaction with a page. But loading speed also plays an important role directly in Google’s ranking. With the so-called Core Web Vitals, various new metrics are currently being introduced that relate to loading time.
Tip No. 2: Link websites with relevant content
Admittedly, there are always those who claim that it is rather bad to link to other relevant and serious content sites. But in the end, it makes your page more valuable if the links offer added value. You might also get a link back, which in turn attracts users and transfers SEO power to your own site.
In the meantime, it is clear that this type of linking is being used more and more. Nevertheless, you should ensure that the ratio of incoming and outgoing links does not tip too far. After all, the power of the page should not be wasted.
Tip No. 3: Work with analysis tools right from the start
If the SEO goals are clearly defined, monitoring software should see what is working and what is not. Google Analytics and the Google Search Console can be used for this. But Sistrix, Semrush & Co are also valuable helpers.
Working with an SEO agency can be useful first to get an overview and lay the foundation for successful search engine optimization. Older and large sites in particular, are often full of technical errors that can cost visibility.
Tip No. 4: Get others to link to the site
External links pointing to one’s web pages are still an essential part of search engine ranking. These kinds of recommendations give a website more value and thus, of course, more visitors. However, this presupposes that the link has a certain quality and a good value. If you want to be linked, you have to offer real added value.
Tip no. 5: Stay authentic – first the user, then the search engine!
Some site operators resort to outdated SEO methods and focus less on the important long-tail keywords. They prefer to try to manipulate the search engines. But this approach is simply wrong. The content should always benefit the user first, because he should feel addressed.
At the moment of writing, you should forget for a moment that Google exists at all. The main thing is to create good and valuable content. Search engines reward useful content.
Tip No. 6: Write individual and relevant meta descriptions for each page
A well-written meta description is the first thing users see when Google displays the page as a search result. Duplicate meta descriptions can be remedied with WordPress if you install the All-In-One SEO Pack or the Yoast plugin.
Tip No. 7: URLs must be easy to read and meaningful
URLs that are difficult to read confuse not only users but also search engines. You should not over-optimize them in terms of keywords. But a certain structure and one or two keywords should be included.
Tip No. 8: Don’t neglect social signals
Although Google has not added social signals to the algorithm factors of ranking, it has been shown time and again that search engine ranking is influenced by social signals, albeit indirectly.
Tip No. 9: Always include the right keywords in your images
For search engine optimization, images are of great importance. It is not for nothing that Google has even reserved a separate section for images. When searching for images, users ultimately use keywords to find the right image. That is why it is very important to use the appropriate keywords in the image name. This also applies to the accompanying text.
Tip no. 10: Publish current content
Current content in particular, is an important indicator that influences the Freshness Score. Of course, this also means that the search engine ranking is positively influenced here at the same time.
Conclusion: There are many small SEO construction sites for page operators
In the end, it can be said that the increase in organic traffic can only be achieved if page operators do their homework. The many small aspects together have a big effect in the end. So with a little diligence, you can significantly improve your starting position on Google.
